Adidas company claims as one of the best sportswear brands in the world. Adidas attempts to capture worldwide consumers. It has become massive business having to their impressive presence across countries and high brand loyalty. It’s a company that provides high quality and durable sporty products and ensure consumers’ needs are fulfilled as well. Besides, Adidas company collaborating with strong organization like FIFA world cup in order to increase the brand awareness and lasting impression. Therefore, the right stars or ambassadors are in their particular position to strengthen the brand image of this company. This strong image delivers confidence to the customers because they feel that the brand is trustworthy and clear in its vision to produce the best.